TIME Sunday, Jan. 08, 2006
What is creativity? Where does it come from? The workings of the creative mind have been subjected to intense scrutiny over the past 25 years by an army of researchers in psychology, sociology, anthropology and neuroscience. But no one has a better overview of this mysterious mental process than Washington University psychologist R. Keith Sawyer, author of the new book Explaining Creativity: The Science of Human Innovation (Oxford; 336 pages). He's working on a version for the lay reader, due out in 2007 from Basic Books. In an interview with Francine Russo, Sawyer shares some of his findings and suggests ways in which we can enhance our creativity not just in art, science or business but in everyday life.
Q. Has the new wave of research upended any of our popular notions about creativity?
A. Virtually all of them. Many people believe creativity comes in a sudden moment of insight and that this "magical" burst of an idea is a different mental process from our everyday thinking. But extensive research has shown that when you're creative, your brain is using the same mental building blocks you use every day—like when you figure out a way around a traffic jam .
